Apple

iPhone 17. More delightful. More durable. 6.3-inch ProMotion display, Ceramic Shield 2, all 48MP rear cameras, Center Stage front camera, A19 chip, and more.

The 14-inch MacBook Pro with M5 brings next-generation speed and powerful on-device AI to personal, professional, and creative tasks. Featuring up to 24 hours of battery life and a Liquid Retina XDR display.*

Mac mini packs pure power into a small, five by five–inch desktop as the M6 chip delivers next-level AI capabilities. Mac mini features 2.5 Gigabit Ethernet with support for Wi-Fi 7 and Bluetooth 6,¹ with ports on the front and back.

A modern interpretation of a design developed in Milan at the end of the 19th century. Woven on specialised Italian machines, the smooth stainless steel mesh wraps fluidly around your wrist. And because it’s fully magnetic, the Milanese Loop is infinitely adjustable, ensuring a perfect fit. An additional physical vapour deposition (PVD) layer gives the gold stainless steel its distinctive finish.

The 13-inch MacBook Air with the M4 chip lets you fly through work and play. With Apple Intelligence, a brilliant Liquid Retina display, up to 18 hours of battery life, and a strikingly thin and light design, it’s built to last and can take on just about anything, anywhere.

The 16-inch MacBook Pro with M4 Pro and M4 Max chips gives you outrageous performance in a powerhouse laptop built for Apple Intelligence. With up to 24 hours of battery life and a breathtaking Liquid Retina XDR display with up to 1600 nits peak brightness, it’s pro in every way.

The 11-inch iPad is now more capable than ever with the superfast A16 chip, Liquid Retina display, advanced cameras, fast Wi-Fi 6 and 5G capability, USB-C connector, and four gorgeous colors. iPad delivers a powerful way to create, stay connected, and get things done—all for a surprisingly affordable price.

The new MacBook Pro delivers game-changing performance for pro users. Choose the powerful M1 Pro or the even more powerful M1 Max to supercharge pro-level workflows while getting amazing battery life. And with an immersive 16-inch Liquid Retina XDR display and an array of pro ports, you can do more than ever with MacBook Pro.

The 15-inch MacBook Air with the M4 chip lets you fly through work and play. With Apple Intelligence, a spacious Liquid Retina display, up to 18 hours of battery life, and a strikingly thin and light design, it’s built to last and can take on just about anything, anywhere.

The far mightier, way tinier Mac mini is 5 by 5 inches of pure power. Built for Apple Intelligence.1 Redesigned around Apple silicon to unleash the full speed and capabilities of M4 and M4 Pro chips. With ports at your convenience, on the front and back.

The 13-inch MacBook Pro is more capable than ever. Supercharged by the next-generation M2 chip, it’s Apple’s most portable pro laptop, with up to 20 hours of battery life.

A modern interpretation of a design developed in Milan at the end of the 19th century. Woven on specialized Italian machines, the smooth stainless steel mesh wraps fluidly around your wrist. And because it’s fully magnetic, the Milanese Loop is infinitely adjustable, ensuring a perfect fit. An additional physical vapor deposition (PVD) layer gives the gold stainless steel its distinctive finish.

iMac. The world’s best all-in-one desktop. Built for Apple Intelligence.1 Supercharged by the M4 chip, browsing and multitasking across apps feels snappier. With a stunning 24-inch 4.5K Retina display2 in an iconic design and advanced camera, mics, and speakers. iMac is brilliant for work and play.

The 11-inch iPad Air. Built for Apple Intelligence. iPad Air, now supercharged by the Apple M4 chip. Powerfully capable and affordable. It features a stunning Liquid Retina display, a 12MP Center Stage front camera for great video calls, iPadOS, and blazing-fast Wi-Fi 7 and 5G. And it works with Apple Pencil Pro, Magic Keyboard for iPad Air, and more, so you can multitask, study, work, play, and create with ease.

Mac mini packs pure power into a small, five by five–inch desktop as the M6 chip delivers next-level AI capabilities. Mac mini features 2.5 Gigabit Ethernet with support for Wi-Fi 7 and Bluetooth 6,¹ with ports on the front and back.

iMac. The world’s best all-in-one desktop. Built for Apple Intelligence.1 Supercharged by the M4 chip, browsing and multitasking across apps feels snappier. With a stunning 24-inch 4.5K Retina display2 in an iconic design and advanced camera, mics, and speakers. iMac is brilliant for work and play.

With pixel-perfect precision and tilt and pressure sensitivity, Apple Pencil (2nd generation) transforms into your favorite creative instrument, your paint brush, your charcoal, or your pencil. It makes painting, sketching, doodling, and even note-taking better than ever. It magnetically attaches to iPad Pro and iPad Air,* charges wirelessly, and lets you change tools with a simple double tap.

A modern interpretation of a design developed in Milan at the end of the 19th century. Woven on specialized Italian machines, the smooth stainless steel mesh wraps fluidly around your wrist. And because it’s fully magnetic, the Milanese Loop is infinitely adjustable, ensuring a perfect fit. An additional physical vapor deposition (PVD) layer gives the gold stainless steel its distinctive finish.

iMac. The world’s best all-in-one desktop. Built for Apple Intelligence.1 Supercharged by the M4 chip, browsing and multitasking across apps feels snappier. With a stunning 24-inch 4.5K Retina display2 in an iconic design and advanced camera, mics, and speakers. iMac is brilliant for work and play.

Macbook Pro features a high-performance Intel Dual-Core processor in a light and portable design. A brilliant Retina display. And 10 hours of battery life. It's a notebook built for the work you do every day. Ready to go anywhere a great idea takes you.

iMac. The world’s best all-in-one desktop. Built for Apple Intelligence.1 Supercharged by the M4 chip, browsing and multitasking across apps feels snappier. With a stunning 24-inch 4.5K Retina display2 in an iconic design and advanced camera, mics, and speakers. iMac is brilliant for work and play.

MacBook Air with the M5 chip brings blazing speed and powerful AI capabilities into an incredibly portable design. With Apple Intelligence,* up to 18 hours of battery life,* and fast SSD storage starting with 512GB, you can work, create, and play anywhere life takes you.

iMac. The world’s best all-in-one desktop. Built for Apple Intelligence.1 Supercharged by the M4 chip, browsing and multitasking across apps feels snappier. With a stunning 24-inch 4.5K Retina display2 in an iconic design and advanced camera, mics, and speakers. iMac is brilliant for work and play.

Mac mini packs pure power into a small, five by five–inch desktop. The M5 Pro chip brings even more performance to advanced AI tasks and creative and technical workflows. With ports on the front and back.