Digital Cameras

Comparable in size to the original X-T1 and 50g lighter than its predecessor, X-T5 features the latest high-resolution, 40.2-megapixel X-Trans 5 HR sensor for simply stunning results. Quick and easy to use thanks to its classic, dial-based layout, the camera features cutting-edge technology to produce stunning results. This includes a seven-stop in-body image stabilization system, Pixel Shift Multi-Shot mode for 160-megapixel files, three-way tilting LCD with 1.84 million pixels and action-freezing shutter speeds up to 1/180,000 sec from the electronic shutter. In addition to its versatile suite of stills capabilities, X-T5 is also a highly capable moviemaking machine, recording up to 6.2K in 4:2:2 10-bit color internally – or 12-bit Apple ProRes RAW and Blackmagic RAW via HDMI.

Enjoy a classic image making experience with FUJIFILM X-E5 digital camera. Offering an analog-inspired, rangefinder style body similar to the iconic X100VI, plus the flexibility of interchangeable lenses, X-E5 is the ultimate every day carry for stills-focused creatives. With its machined aluminum top-plate delivering premium build quality and durability, this compact and high portable addition to the X Series features the latest 40.2-megapixel X-Trans 5 HR imaging sensor with digital teleconverter, up to seven stops of in-body image stabilization, and a customizable Film Simulation dial so you can create, save and instantly recall your own unique recipes. Add in a fully featured electronic viewfinder to compose your way, AI-powered subject detection autofocus, and an all-new XF23mmF2.8 R WR available with the body as a kit and you have all you need to produce outstanding images wherever your photographic journey may take you.

The Alpha 6100 include a 24.2MP2 Exmor™ CMOS image sensor, the latest BIONZ X™ image processor and a front-end LSI as implemented in Sony’s full-frame cameras, which combine to deliver all-round enhancements in image quality and performance across all areas of photo and video capture.

Compact, lightweight and powerful. A Portable Powerhouse. X-S20 offers the perfect blend of power and portability to turn thoughts and ideas into reality. Weighing just 491g (1.08 lb), with a deep handgrip that ensures a confident, comfortable hold with even the most sizable lens attached. X-S20 delivers stunning 26.1 megapixel images straight out of camera using Fujifilm's acclaimed color science, at up to 20fps in electronic shutter mode. Its 180° Vari-Angle LCD touchscreen makes selfie-style shots or wild angles a snap and intuitive layout enables creatives of any level to create as soon as their hands touch the camera. X-Trans CMOS 4 and X-Processor 5 – new processor for higher quality and better AF. Take Control of Your Content. X-S20 combines powerful sensor and processor technologies to deliver a blistering performance for stills and video—allowing you to capture the moment any way you need. For the first time in an X-S series model, the X-Trans CMOS 4 sensor is paired with the X-Processor 5 imaging engine, resulting in high-speed image and video processing alongside improved autofocus speed and accuracy. A new AF algorithm offers the same subject detection functionality as the range-topping X-H2S so you can move as fast as the world around you. X-S20 also features Auto Subject Detection AF, perfect for hassle-free creativity. Large grip and Improved IBIS Up to 7 stops (+1.0 from X-S10). Handle With Confidence  Thoughtful ergonomics and cutting-edge technology make camera shake and blurry imagery a distant memory with X-S20. The camera's large handgrip makes for a secure hold. At the same time, five-axis in-body image stabilization (IBIS) has been improved, offering up to seven stops of compensation, ensuring that handheld videography and low-light image-making are nothing to fear. The X-S20 represents a one-stop gain over the previous IBIS system found in the X-S10. 6.2K/30P, 4K/60P 4:2:2 10bit internal recording. NEW Auto mode and Vlog mode. 3.5mm microphone/headphone jack and TG-BT1 accy for vloggers.  Make Magical Movies.  As well as being a competent stills machine, X-S20 excels at video creation – whether vlogging, live streaming, or making full-length features. The new Vlog mode puts professional-quality footage in easy reach, enabling users to focus on products while unboxing or defocus cluttered backgrounds with a tap. A 3.5mm jack makes it effortless to connect accessories, including the optional TG-BT1 grip can be added for hands-free wireless operation. Stream 4K/60P footage directly from USB-C*, or internally record up to 6.2K/30p video in 4:2:2 10-bit color when story calls for it. *4K output requires a 4K-compatible monitor, a USB-C cable of USB 3.0 or greater, and supported software. Improved Battery Life. Keep On Creating. X-S20’s upgraded battery significantly enhances longevity, letting creatives create content on the go with less concern about battery life. Its NP-W235 Li-ion battery delivers an impressive 750 frames in Normal mode – more than twice the number possible with the previous model. Or, switch X-S20 into economy mode, and make up to 800 frames on a single charge.  19 Film Simulation modes, including ETERNA Bleach Bypass. Straight Out of Camera Made Easy. Fujifilm cameras are synonymous with stunning colors. Featuring 19 Film Simulation modes, including the recently introduced ETERNA Bleach Bypass, X-S20 is no different, giving users a powerful in-camera palette based on analog film stocks of the past. These modes, perfected through decades of photographic experience, are available at the touch of a button, affording users endless creativity without spending hours on a computer screen. Whether making stills or videos, choose the Film Simulation mode that suits the scene, and start creating!

Let your expectations be upended. A class-leading astonishing Exmor R™ 61.0 MP full-frame sensor, just like that of Sony's acclaimed α7R V professional camera, now comes in an α7C series compact body. Don’t allow a single detail to be missed, with the go-anywhere α7CR.

The Alpha 6100 include a 24.2MP2 Exmor™ CMOS image sensor, the latest BIONZ X™ image processor and a front-end LSI as implemented in Sony’s full-frame cameras, which combine to deliver all-round enhancements in image quality and performance across all areas of photo and video capture.

The ZV-E1 is Sony's first vlog camera with a Full-frame 12.1 MP1 Exmor R image sensor that is optimized for 4K and delivers 15+ stops of latitude, low noise, high sensitivity, and gorgeous full-frame bokeh. It can record 4K movies with direct pixel readout and 10-bitdepth and 4:2:2 color sampling using Long GOP or All Intra compression, making it possible to grade for fuller, more natural gradations while generally providing greater editing freedom. Cinematic Vlog Setting provides an intuitive way to create scenes that look like feature movies. By choosing a Look, Mood and AF transition speed, anyone can create cinematic vlog footage that ideally matches the scene and creative intent. The Cinematic Vlog Setting includes "Look" options such as S-Cinetone that can enhance skin tones, "Mood" options that can emphasize specific colours, and the AF transition speed that determines how quickly autofocus will switch between subjects. New features such as AI-based Auto Framing, Framing Stabilizer, and Multiple Face Recognition join the popular features enjoyed in other Sony ZV cameras, like Product Showcase setting and Background Bokeh Control, to delivery Sony's most powerful and refined ILC camera for content creators who desire to record and create content of the highest quality.