Apple

MacBook Air with the M5 chip brings blazing speed and powerful AI capabilities into an incredibly portable design. With Apple Intelligence, up to 18 hours of battery life and fast SSD storage starting with 512GB, you can work, create and play anywhere life takes you.

iPhone 17. More delightful. More durable. 6.3-inch ProMotion display, Ceramic Shield 2, all 48MP rear cameras, Center Stage front camera, A19 chip and more.

iPhone 16. Built for Apple Intelligence. Featuring Camera Control. 48MP Fusion camera. Five vibrant colours. And A18 chip.

iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9-inch display, aluminium unibody design, A19 Pro chip, all 48MP rear cameras and best-ever battery life.

iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9-inch display, aluminium unibody design, A19 Pro chip, all 48MP rear cameras and best-ever battery life.

Ready for whatever your day brings, MacBook Neo flies through everyday tasks and apps. Choose from four stunning colours in a durable aluminium design. With a brilliant 13-inch Liquid Retina display, the A18 Pro chip built for AI and Apple Intelligence, and up to 16 hours of battery life, it’s an amazing Mac at a surprising price.

iPhone 17. More delightful. More durable. 6.3-inch ProMotion display, Ceramic Shield 2, all 48MP rear cameras, Center Stage front camera, A19 chip and more.

The 11 inch iPad Air. Built for Apple Intelligence. iPad Air, now supercharged by the Apple M4 chip. Powerfully capable and affordable. It features a stunning Liquid Retina display, a 12MP Center Stage front camera for great video calls, iPadOS, and blazing-fast Wi-Fi 7. And it works with Apple Pencil Pro, Magic Keyboard for iPad Air and more, so you can multitask, study, work, play and create with ease.

iPad mini. Built for Apple Intelligence. It’s incredibly portable and powerful, featuring the ultra-fast A17 Pro chip, an 8.3-inch Liquid Retina display, plus superfast Wi-Fi 6E. And it works with Apple Pencil Pro, so you can study, work, play and create from anywhere.

iPhone 15 brings you Dynamic Island, a 48MP Main camera, and USB-C—all in a durable color-infused glass and aluminum design.

Magic Keyboard for iPad Pro delivers an amazing typing and trackpad experience in a sleek, portable new design with aluminium palm rest. The keyboard includes a 14-key function row for quick access to features like screen brightness and volume controls, and a USB-C connector for pass-through charging. Its floating cantilever design smoothly adjusts to multiple viewing angles. A new larger trackpad with haptic feedback is perfect for precision tasks like editing a spreadsheet and selecting text, or simply navigating your iPad with intuitive and familiar Multi-Touch gestures. And a durable outer cover provides front and back protection, perfect for taking iPad Pro anywhere.

Magic Keyboard is available with Touch ID, providing fast, easy and secure authentication for logins and to unlock your Mac. Magic Keyboard with Touch ID and Numeric Keypad delivers a remarkably comfortable and precise typing experience. It features an extended layout, with document navigation controls for quick scrolling and full-size arrow keys, which are great for gaming. The numeric keypad is also ideal for spreadsheets and finance applications. It’s wireless and features a rechargeable battery that will power your keyboard for about a month or more between charges. It pairs automatically with your Mac, so you can get to work right away. It features a USB-C port and includes a woven USB-C Charge Cable that lets you pair and charge by connecting to a USB-C port on your Mac.

Apple iPhone 17e features a beautiful 6.1-inch Super Retina XDR display, the fast and capable A19 chip, all-day battery life and 256GB starting storage.

The Magic Keyboard Folio is the perfect iPad companion. It features an incredible typing experience, a built-in trackpad to handle tasks with precision, and a 14-key function row. The versatile two-piece design includes a detachable keyboard and a protective back panel that both attach magnetically to iPad. An adjustable stand offers smooth, continuous viewing. And the Magic Keyboard Folio helps iPad stay protected wherever you go.

MacBook Air with the M5 chip brings blazing speed and powerful AI capabilities into an incredibly portable design. With Apple Intelligence, up to 18 hours of battery life and fast SSD storage starting with 512GB, you can work, create and play anywhere life takes you.

MacBook Air with the M5 chip brings blazing speed and powerful AI capabilities into an incredibly portable design. With Apple Intelligence, up to 18 hours of battery life and fast SSD storage starting with 512GB, you can work, create and play anywhere life takes you.

iPhone 16e is built for Apple Intelligence and powered by the A18 chip. Shoot super-high-resolution photos with the 48MP Fusion camera. And with supersized battery life, you have more time to text, browse and more.

iPhone 15 brings you Dynamic Island, a 48MP Main camera, and USB-C—all in a durable color-infused glass and aluminum design.

iPhone 17. More delightful. More durable. 6.3-inch ProMotion display, Ceramic Shield 2, all 48MP rear cameras, Center Stage front camera, A19 chip and more.

WHY IPAD — iPad is more capable than ever with an all-screen design, 11-inch Liquid Retina display,* A16 chip, Wi-Fi and 5G,* and four gorgeous colours. iPad delivers a powerful way to create, stay connected and get things done.

iPhone 16. Built for Apple Intelligence. Featuring Camera Control. 48MP Fusion camera. Five vibrant colours. And A18 chip.

MacBook Air with the M5 chip brings blazing speed and powerful AI capabilities into an incredibly portable design. With Apple Intelligence, up to 18 hours of battery life and fast SSD storage starting with 512GB, you can work, create and play anywhere life takes you.

The 14 inch MacBook Pro with the M5 Pro or M5 Max chip brings next-generation speed and powerful on-device AI to personal, professional and creative tasks. With all-day battery life and a breathtaking Liquid Retina XDR display, it’s pro in every way.

MacBook Air with the M5 chip brings blazing speed and powerful AI capabilities into an incredibly portable design. With Apple Intelligence, up to 18 hours of battery life and fast SSD storage starting with 512GB, you can work, create and play anywhere life takes you.

iPhone 16. Built for Apple Intelligence. Featuring Camera Control. 48MP Fusion camera. Five vibrant colours. And A18 chip.

The 14 inch MacBook Pro with the M5 Pro or M5 Max chip brings next-generation speed and powerful on-device AI to personal, professional and creative tasks. With all-day battery life and a breathtaking Liquid Retina XDR display, it’s pro in every way.

Apple iPhone 17e features a beautiful 6.1-inch Super Retina XDR display, the fast and capable A19 chip, all-day battery life and 256GB starting storage.

iPhone 17 Pro. The most powerful iPhone ever. Brilliant 6.3-inch display, aluminium unibody design, A19 Pro chip, all 48MP rear cameras and breakthrough battery life.

iPhone 17. More delightful. More durable. 6.3-inch ProMotion display, Ceramic Shield 2, all 48MP rear cameras, Center Stage front camera, A19 chip and more.

iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9-inch display, aluminium unibody design, A19 Pro chip, all 48MP rear cameras and best-ever battery life.

iPhone 17. More delightful. More durable. 6.3-inch ProMotion display, Ceramic Shield 2, all 48MP rear cameras, Center Stage front camera, A19 chip and more.

Magic Keyboard for iPad Pro delivers an amazing typing and trackpad experience in a sleek, portable new design with aluminium palm rest. The keyboard includes a 14-key function row for quick access to features like screen brightness and volume controls, and a USB-C connector for pass-through charging. Its floating cantilever design smoothly adjusts to multiple viewing angles. A new larger trackpad with haptic feedback is perfect for precision tasks like editing a spreadsheet and selecting text, or simply navigating your iPad with intuitive and familiar Multi-Touch gestures. And a durable outer cover provides front and back protection, perfect for taking iPad Pro anywhere.

MacBook Air with the M5 chip brings blazing speed and powerful AI capabilities into an incredibly portable design. With Apple Intelligence, up to 18 hours of battery life and fast SSD storage starting with 512GB, you can work, create and play anywhere life takes you.

Apple iPhone 17e features a beautiful 6.1-inch Super Retina XDR display, the fast and capable A19 chip, all-day battery life and 256GB starting storage.

iPhone 16 Plus. Built for Apple Intelligence. Featuring Camera Control. 48MP Fusion camera. Five vibrant colours. And A18 chip.

Apple iPhone 17e features a beautiful 6.1-inch Super Retina XDR display, the fast and capable A19 chip, all-day battery life and 256GB starting storage.

The 16 inch MacBook Pro with the M5 Pro or M5 Max chip brings next-generation speed and powerful on-device AI to personal, professional and creative tasks. With all-day battery life and a breathtaking Liquid Retina XDR display, it’s pro in every way.

iPhone 16e is built for Apple Intelligence and powered by the A18 chip. Shoot super-high-resolution photos with the 48MP Fusion camera. And with supersized battery life, you have more time to text, browse and more.

iPhone 15 brings you Dynamic Island, a 48MP Main camera, and USB-C—all in a durable color-infused glass and aluminum design.

iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9-inch display, aluminium unibody design, A19 Pro chip, all 48MP rear cameras and best-ever battery life.

iPhone 15 brings you Dynamic Island, a 48MP Main camera, and USB-C—all in a durable color-infused glass and aluminum design.

The 11 inch iPad Air. Built for Apple Intelligence. iPad Air, now supercharged by the Apple M4 chip. Powerfully capable and affordable. It features a stunning Liquid Retina display, a 12MP Center Stage front camera for great video calls, iPadOS, and blazing-fast Wi-Fi 7. And it works with Apple Pencil Pro, Magic Keyboard for iPad Air and more, so you can multitask, study, work, play and create with ease.

MacBook Air with the M5 chip brings blazing speed and powerful AI capabilities into an incredibly portable design. With Apple Intelligence, up to 18 hours of battery life and fast SSD storage starting with 512GB, you can work, create and play anywhere life takes you.

iPhone 17 Pro. The most powerful iPhone ever. Brilliant 6.3-inch display, aluminium unibody design, A19 Pro chip, all 48MP rear cameras and breakthrough battery life.

The 13 inch iPad Air. Built for Apple Intelligence. iPad Air, now supercharged by the Apple M4 chip. Powerfully capable and affordable. It features a stunning Liquid Retina display, a 12MP Center Stage front camera for great video calls, iPadOS, and blazing-fast Wi-Fi 7 and 5G capability. And it works with Apple Pencil Pro, Magic Keyboard for iPad Air and more, so you can multitask, study, work, play and create with ease.