Apple

Shoot 4K videos, beautiful portraits, and sweeping landscapes with the all-new dual-camera system. Capture your best low-light photos with Night mode. See true-to-life color in your photos, videos, and games on the 6.1-inch Liquid Retina display. Experience unprecedented performance with A13 Bionic for gaming, augmented reality (AR), and photography. Do more and charge less with all-day battery life. And worry less with water resistance up to 2 meters for 30 minutes.

iPad mini. Built for Apple Intelligence. It’s incredibly portable and powerful, featuring the ultrafast A17 Pro chip, and an 8.3-inch Liquid Retina display. And it works with Apple Pencil Pro, so you can study, work, play, and create from anywhere.

The 11-inch iPad Air. Built for Apple Intelligence. iPad Air, now supercharged by the Apple M4 chip. Powerfully capable and affordable. It features a stunning Liquid Retina display, a 12MP Center Stage front camera for great video calls, iPadOS, and blazing-fast Wi-Fi 7 and 5G. And it works with Apple Pencil Pro, Magic Keyboard for iPad Air, and more, so you can multitask, study, work, play, and create with ease.

iPad mini. Built for Apple Intelligence. It’s incredibly portable and powerful, featuring the ultrafast A17 Pro chip, and an 8.3-inch Liquid Retina display. And it works with Apple Pencil Pro, so you can study, work, play, and create from anywhere.

MacBook Air with the M5 chip brings blazing speed and powerful AI capabilities into an incredibly portable design. With Apple Intelligence,* up to 18 hours of battery life,* and fast SSD storage starting with 512GB, you can work, create, and play anywhere life takes you.

Supercharged by the next-generation M2 chip, the redesigned MacBook Air combines incredible performance and up to 18 hours of battery life into its strikingly thin aluminum enclosure.

iMac. The world’s best all-in-one desktop. Built for Apple Intelligence.1 Supercharged by the M4 chip, browsing and multitasking across apps feels snappier. With a stunning 24-inch 4.5K Retina display2 in an iconic design and advanced camera, mics, and speakers. iMac is brilliant for work and play.

The 11-inch iPad Air. Built for Apple Intelligence. iPad Air, now supercharged by the Apple M4 chip. Powerfully capable and affordable. It features a stunning Liquid Retina display, a 12MP Center Stage front camera for great video calls, iPadOS, and blazing-fast Wi-Fi 7 and 5G. And it works with Apple Pencil Pro, Magic Keyboard for iPad Air, and more, so you can multitask, study, work, play, and create with ease.

The 14-inch MacBook Pro with M5 brings next-generation speed and powerful on-device AI to personal, professional, and creative tasks. Featuring up to 24 hours of battery life and a Liquid Retina XDR display.

MacBook Air with the M5 chip brings blazing speed and powerful AI capabilities into an incredibly portable design. With Apple Intelligence,* up to 18 hours of battery life,* and fast SSD storage starting with 512GB, you can work, create, and play anywhere life takes you.

iPad mini. Built for Apple Intelligence. It’s incredibly portable and powerful, featuring the ultrafast A17 Pro chip, an 8.3-inch Liquid Retina display, plus superfast Wi-Fi 6E. And it works with Apple Pencil Pro, so you can study, work, play, and create from anywhere.

The 11-inch iPad is now more capable than ever with the superfast A16 chip, Liquid Retina display, advanced cameras, fast Wi-Fi 6, USB-C connector, and four gorgeous colors. iPad delivers a powerful way to create, stay connected, and get things done—all for a surprisingly affordable price.

iPhone 13. The most advanced dual-camera system ever on iPhone. Lightning-fast A15 Bionic chip. A big leap in battery life. Durable design. And a brighter Super Retina XDR display.

The new MacBook Pro delivers game-changing performance for pro users. Choose the powerful M1 Pro or the even more powerful M1 Max to supercharge pro-level workflows while getting amazing battery life. And with an immersive 16-inch Liquid Retina XDR display and an array of pro ports, you can do more than ever with MacBook Pro.

The 11-inch iPad Air. Built for Apple Intelligence. iPad Air, now supercharged by the Apple M4 chip. Powerfully capable and affordable. It features a stunning Liquid Retina display, a 12MP Center Stage front camera for great video calls, iPadOS, and blazing-fast Wi-Fi 7 and 5G. And it works with Apple Pencil Pro, Magic Keyboard for iPad Air, and more, so you can multitask, study, work, play, and create with ease.

The far mightier, way tinier Mac mini is 5 by 5 inches of pure power. Built for Apple Intelligence.1 Redesigned around Apple silicon to unleash the full speed and capabilities of M4 and M4 Pro chips. With ports at your convenience, on the front and back.

Crafted from the same 316L stainless steel alloy as the case, the Link Bracelet has more than 100 components. The machining process is so precise, it takes nearly nine hours to cut the links for a single strap. The custom butterfly closure folds neatly within the bracelet. And several links feature a simple release button, so you can add and remove links without any special tools.

iMac. The world’s best all-in-one desktop. Built for Apple Intelligence.1 Supercharged by the M4 chip, browsing and multitasking across apps feels snappier. With a stunning 24-inch 4.5K Retina display2 in an iconic design and advanced camera, mics, and speakers. iMac is brilliant for work and play.

The 16-inch MacBook Pro with the M5 Pro or M5 Max chip brings next-generation speed and powerful on-device AI to personal, professional, and creative tasks. With all-day battery life and a breathtaking Liquid Retina XDR display, it’s pro in every way.*

The 14-inch MacBook Pro blasts forward with M3 Pro and M3 Max, radically advanced chips that drive even greater performance for more demanding workflows. With industry-leading battery life—up to 18 hours—and a beautiful Liquid Retina XDR display, it’s a pro laptop without equal. Now in a new color: Space Black.

Supercharged by the next-generation M2 chip, the redesigned MacBook Air combines incredible performance and up to 18 hours of battery life into its strikingly thin aluminum enclosure.

iPad mini. Built for Apple Intelligence. It’s incredibly portable and powerful, featuring the ultrafast A17 Pro chip, and an 8.3-inch Liquid Retina display. And it works with Apple Pencil Pro, so you can study, work, play, and create from anywhere.

iMac. The world’s best all-in-one desktop. Built for Apple Intelligence.1 Supercharged by the M4 chip, browsing and multitasking across apps feels snappier. With a stunning 24-inch 4.5K Retina display2 in an iconic design and advanced camera, mics, and speakers. iMac is brilliant for work and play.