Apple

Magic Keyboard for iPad Pro delivers an amazing typing and trackpad experience in a sleek, portable new design with aluminium palm rest. The keyboard includes a 14-key function row for quick access to features like screen brightness and volume controls, and a USB-C connector for pass-through charging. Its floating cantilever design smoothly adjusts to multiple viewing angles. A new larger trackpad with haptic feedback is perfect for precision tasks like editing a spreadsheet and selecting text, or simply navigating your iPad with intuitive and familiar Multi-Touch gestures. And a durable outer cover provides front and back protection, perfect for taking iPad Pro anywhere.

iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9-inch display, aluminium unibody design, A19 Pro chip, all 48MP rear cameras and best-ever battery life.

SPEED OF LIGHTNESS — MacBook Air with the M4 chip lets you blaze through work and play. With Apple Intelligence,* up to 18 hours of battery life* and an incredibly portable design, you can take on anything, anywhere.

MacBook Air with the M5 chip brings blazing speed and powerful AI capabilities into an incredibly portable design. With Apple Intelligence, up to 18 hours of battery life and fast SSD storage starting with 512GB, you can work, create and play anywhere life takes you.

iPhone 16. Built for Apple Intelligence. Featuring Camera Control. 48MP Fusion camera. Five vibrant colours. And A18 chip.

Magic Keyboard for iPad Pro delivers an amazing typing and trackpad experience in a sleek, portable new design with aluminium palm rest. The keyboard includes a 14-key function row for quick access to features like screen brightness and volume controls, and a USB-C connector for pass-through charging. Its floating cantilever design smoothly adjusts to multiple viewing angles. A new larger trackpad with haptic feedback is perfect for precision tasks like editing a spreadsheet and selecting text, or simply navigating your iPad with intuitive and familiar Multi-Touch gestures. And a durable outer cover provides front and back protection, perfect for taking iPad Pro anywhere.

iPhone 17. More delightful. More durable. 6.3-inch ProMotion display, Ceramic Shield 2, all 48MP rear cameras, Center Stage front camera, A19 chip and more.

The 16 inch MacBook Pro with the M5 Pro or M5 Max chip brings next-generation speed and powerful on-device AI to personal, professional and creative tasks. With all-day battery life and a breathtaking Liquid Retina XDR display, it’s pro in every way.

iPhone 15 brings you Dynamic Island, a 48MP Main camera, and USB-C—all in a durable color-infused glass and aluminum design.

iPad Pro. Built for Apple Intelligence. iPad Pro, powered by the Apple M5 chip, delivers outrageous performance for effortless productivity and advanced AI workflows. With a stunning Ultra Retina XDR display, superfast Wi‑Fi 7, Neural Accelerators for AI workloads, and a redesigned iPadOS, there’s no limit to what you can do with iPad Pro. Paired with Apple Pencil Pro and Magic Keyboard for iPad Pro, it brings endless versatility, creativity and productivity to your fingertips.

Magic Keyboard for iPad Air delivers an amazing typing experience and features a built-in trackpad to handle tasks with precision, a 14-key function row for quick access to controls like screen brightness and volume, and a USB‑C connector for pass‑through charging. The floating cantilever design smoothly adjusts to multiple viewing angles. And a durable outer cover provides front and back protection, perfect for taking iPad Air anywhere.

iPhone 17 Pro. The most powerful iPhone ever. Brilliant 6.3-inch display, aluminium unibody design, A19 Pro chip, all 48MP rear cameras and breakthrough battery life.

Magic Keyboard for iPad Air delivers an amazing typing experience and features a built-in trackpad to handle tasks with precision, a 14-key function row for quick access to controls like screen brightness and volume, and a USB‑C connector for pass‑through charging. The floating cantilever design smoothly adjusts to multiple viewing angles. And a durable outer cover provides front and back protection, perfect for taking iPad Air anywhere.

iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9-inch display, aluminium unibody design, A19 Pro chip, all 48MP rear cameras and best-ever battery life.

MacBook Air with the M5 chip brings blazing speed and powerful AI capabilities into an incredibly portable design. With Apple Intelligence, up to 18 hours of battery life and fast SSD storage starting with 512GB, you can work, create and play anywhere life takes you.

MacBook Air with the M5 chip brings blazing speed and powerful AI capabilities into an incredibly portable design. With Apple Intelligence, up to 18 hours of battery life and fast SSD storage starting with 512GB, you can work, create and play anywhere life takes you.

iPhone 15 brings you Dynamic Island, a 48MP Main camera, and USB-C—all in a durable color-infused glass and aluminum design.

iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9-inch display, aluminium unibody design, A19 Pro chip, all 48MP rear cameras and best-ever battery life.

SPEED OF LIGHTNESS — MacBook Air with the M4 chip lets you blaze through work and play. With Apple Intelligence,* up to 18 hours of battery life* and an incredibly portable design, you can take on anything, anywhere.

iPhone 15 brings you Dynamic Island, a 48MP Main camera, and USB-C—all in a durable color-infused glass and aluminum design.

Apple iPhone 17e features a beautiful 6.1-inch Super Retina XDR display, the fast and capable A19 chip, all-day battery life and 256GB starting storage.

Magic Keyboard for iPad Air delivers an amazing typing experience and features a built-in trackpad to handle tasks with precision, a 14-key function row for quick access to controls like screen brightness and volume, and a USB‑C connector for pass‑through charging. The floating cantilever design smoothly adjusts to multiple viewing angles. And a durable outer cover provides front and back protection, perfect for taking iPad Air anywhere.

Magic Keyboard for iPad Air delivers an amazing typing experience and features a built-in trackpad to handle tasks with precision, a 14-key function row for quick access to controls like screen brightness and volume, and a USB‑C connector for pass‑through charging. The floating cantilever design smoothly adjusts to multiple viewing angles. And a durable outer cover provides front and back protection, perfect for taking iPad Air anywhere.

The 11 inch iPad Air. Built for Apple Intelligence. iPad Air, now supercharged by the Apple M4 chip. Powerfully capable and affordable. It features a stunning Liquid Retina display, a 12MP Center Stage front camera for great video calls, iPadOS, and blazing-fast Wi-Fi 7. And it works with Apple Pencil Pro, Magic Keyboard for iPad Air and more, so you can multitask, study, work, play and create with ease.

iPhone 17. More delightful. More durable. 6.3-inch ProMotion display, Ceramic Shield 2, all 48MP rear cameras, Center Stage front camera, A19 chip and more.

The 14‑inch MacBook Pro with M4 Pro and M4 Max chips gives you outrageous performance in a powerhouse laptop built for Apple Intelligence. With up to 22 hours of battery life and a breathtaking Liquid Retina XDR display with up to 1,600 nits peak brightness, it’s pro in every way.

iPhone 16e is built for Apple Intelligence and powered by the A18 chip. Shoot super-high-resolution photos with the 48MP Fusion camera. And with supersized battery life, you have more time to text, browse and more.

MacBook Air with the M5 chip brings blazing speed and powerful AI capabilities into an incredibly portable design. With Apple Intelligence, up to 18 hours of battery life and fast SSD storage starting with 512GB, you can work, create and play anywhere life takes you.

The 11 inch iPad Air. Built for Apple Intelligence. iPad Air, now supercharged by the Apple M4 chip. Powerfully capable and affordable. It features a stunning Liquid Retina display, a 12MP Center Stage front camera for great video calls, iPadOS, and blazing-fast Wi-Fi 7 and 5G capability. And it works with Apple Pencil Pro, Magic Keyboard for iPad Air and more, so you can multitask, study, work, play and create with ease.

SPEED OF LIGHTNESS — MacBook Air with the M4 chip lets you blaze through work and play. With Apple Intelligence,* up to 18 hours of battery life* and an incredibly portable design, you can take on anything, anywhere.

The Apple M1 chip redefines the 13-inch MacBook Pro. Featuring an 8-core CPU that flies through complex workflows in photography, coding, video editing, and more. Incredible 8-core GPU that crushes graphics-intensive tasks and enables super-smooth gaming. An advanced 16-core Neural Engine for more machine learning power in your favorite apps. Superfast unified memory for fluid performance. And the longest-ever battery life in a Mac at up to 20 hours. It’s Apple's most popular pro notebook. Way more performance and way more pro.

iPhone 16e is built for Apple Intelligence and powered by the A18 chip. Shoot super-high-resolution photos with the 48MP Fusion camera. And with supersized battery life, you have more time to text, browse and more.

iPhone 17. More delightful. More durable. 6.3-inch ProMotion display, Ceramic Shield 2, all 48MP rear cameras, Center Stage front camera, A19 chip and more.

Magic Keyboard for iPad Air delivers an amazing typing experience and features a built-in trackpad to handle tasks with precision, a 14-key function row for quick access to controls like screen brightness and volume, and a USB‑C connector for pass‑through charging. The floating cantilever design smoothly adjusts to multiple viewing angles. And a durable outer cover provides front and back protection, perfect for taking iPad Air anywhere.

Apple iPhone 17e features a beautiful 6.1-inch Super Retina XDR display, the fast and capable A19 chip, all-day battery life and 256GB starting storage.

The 11 inch iPad Air. Built for Apple Intelligence. iPad Air, now supercharged by the Apple M4 chip. Powerfully capable and affordable. It features a stunning Liquid Retina display, a 12MP Center Stage front camera for great video calls, iPadOS, and blazing-fast Wi-Fi 7 and 5G capability. And it works with Apple Pencil Pro, Magic Keyboard for iPad Air and more, so you can multitask, study, work, play and create with ease.

The far mightier, way tinier Mac mini is 5 by 5 inches of pure power. Built for Apple Intelligence.The M4 Pro chip brings extra power to take on demanding projects like working with complex scenes or compiling millions of lines of code. With ports at your convenience, on the front and back.

iPhone 15 brings you Dynamic Island, a 48MP Main camera, and USB-C—all in a durable color-infused glass and aluminum design.

Supercharged by the next-generation M2 chip, the redesigned MacBook Air combines incredible performance and up to 18 hours of battery life into its strikingly thin aluminum enclosure.

WHY IPAD AIR — iPad Air is powerful, versatile and comes in a choice of two sizes. Featuring the incredible performance of the M3 chip and a stunning Liquid Retina display, along with Touch ID, advanced cameras, blazing-fast Wi-Fi 6E and a USB-C connector.* Plus powerful productivity features in iPadOS and a next-generation Apple Pencil Pro experience.*

WHY IPAD AIR — iPad Air is powerful, versatile and comes in a choice of two sizes. Featuring the incredible performance of the M3 chip and a stunning Liquid Retina display, along with Touch ID, advanced cameras, blazing-fast Wi-Fi 6E and a USB-C connector.* Plus powerful productivity features in iPadOS and a next-generation Apple Pencil Pro experience.*

iPad Pro. Built for Apple Intelligence. iPad Pro, powered by the Apple M5 chip, delivers outrageous performance for effortless productivity and advanced AI workflows. With a stunning Ultra Retina XDR display, superfast Wi‑Fi 7, Neural Accelerators for AI workloads, and a redesigned iPadOS, there’s no limit to what you can do with iPad Pro. Paired with Apple Pencil Pro and Magic Keyboard for iPad Pro, it brings endless versatility, creativity and productivity to your fingertips.

Supercharged by the next-generation M2 chip, the redesigned MacBook Air combines incredible performance and up to 18 hours of battery life into its strikingly thin aluminum enclosure.

SPEED OF LIGHTNESS — MacBook Air with the M4 chip lets you blaze through work and play. With Apple Intelligence,* up to 18 hours of battery life* and an incredibly portable design, you can take on anything, anywhere.

Magic Keyboard for iPad Air delivers an amazing typing experience and features a built-in trackpad to handle tasks with precision, a 14-key function row for quick access to controls like screen brightness and volume, and a USB‑C connector for pass‑through charging. The floating cantilever design smoothly adjusts to multiple viewing angles. And a durable outer cover provides front and back protection, perfect for taking iPad Air anywhere.

MacBook Air with the M5 chip brings blazing speed and powerful AI capabilities into an incredibly portable design. With Apple Intelligence, up to 18 hours of battery life and fast SSD storage starting with 512GB, you can work, create and play anywhere life takes you.

iPhone 16e is built for Apple Intelligence and powered by the A18 chip. Shoot super-high-resolution photos with the 48MP Fusion camera. And with supersized battery life, you have more time to text, browse and more.

iPhone 17 Pro. The most powerful iPhone ever. Brilliant 6.3-inch display, aluminium unibody design, A19 Pro chip, all 48MP rear cameras and breakthrough battery life.

Magic Keyboard for iPad Air delivers an amazing typing experience and features a built-in trackpad to handle tasks with precision, a 14-key function row for quick access to controls like screen brightness and volume, and a USB‑C connector for pass‑through charging. The floating cantilever design smoothly adjusts to multiple viewing angles. And a durable outer cover provides front and back protection, perfect for taking iPad Air anywhere.

iPhone 16. Built for Apple Intelligence. Featuring Camera Control. 48MP Fusion camera. Five vibrant colours. And A18 chip.

iPhone 17 Pro. The most powerful iPhone ever. Brilliant 6.3-inch display, aluminium unibody design, A19 Pro chip, all 48MP rear cameras and breakthrough battery life.

WHY IPAD — iPad is more capable than ever with an all-screen design, 11-inch Liquid Retina display,* A16 chip, Wi-Fi and 5G,* and four gorgeous colours. iPad delivers a powerful way to create, stay connected and get things done.

iPhone 17 Pro. The most powerful iPhone ever. Brilliant 6.3-inch display, aluminium unibody design, A19 Pro chip, all 48MP rear cameras and breakthrough battery life.

iPhone 17. More delightful. More durable. 6.3-inch ProMotion display, Ceramic Shield 2, all 48MP rear cameras, Center Stage front camera, A19 chip and more.