Sony

Introducing the BRAVIA 8A OLED 4K HDR TV, for cinematic picture and sound with aesthetic appeal. The pinnacle of picture precision, our OLED panel features over 8 million self-illuminating pixels - and it's now more beautiful than ever! XR Contrast Booster provides further enhancement, using a high luminance panel and temperature mapping to deliver true-to-life contrast - just as the movie creators intended you to see. You’ll hear every creative detail too, as our Acoustic Surface Audio+ technology turns the screen into a speaker – just like a cinema screen! Compatible with our latest soundbars, this TV can be the star of your BRAVIA Theatre! 360 Spatial Sound Mapping(1) creates phantom speakers all around you in a cinematic layout, Acoustic Center Sync(2) turns the TV into the centre speaker of your set-up, and you’ll enjoy intuitive, integrated control. The BRAVIA 8A has been carefully created to blend with any interior, featuring our iconic One Slate Seamless Edge design, 4-way stand and clutter-free cable management. Access over 10,000 apps and games on this Google TV(4) – you can even go hands-free with Voice Search(5)! Apple AirPlay 2(6) and Chromecast built-in(7) allow you to watch content from your smartphone on the big screen. Made with the environment and your energy bills in mind, this TV is more energy efficient and features our new Eco Dashboard 2 for simple energy managment. In fact, it could help you save on your energy bills(9). The TV is part-made from our own SORPLAS(8) recycled plastic, whilst the packaging is smaller and lighter to reduce C02 emissions(10). Gamers will enjoy smooth, responsive gameplay, with 4K/120fps, VRR, and ALLM in HDMI 2.1(11), our quick-access Game Menu 2, Perfect for PS5® features(12), and PS Remote Play(13). And finally, you can redeem 5 movies worth a select amount in the SONY PICTURES CORE app(14), with 12 months of streaming. From IMAX® Enhanced to Dolby Atmos®(15) titles, there's no better way to see how incredible movies are on the BRAVIA 8A!

Introducing the SEL20F18G Full Frame Lens: A large aperture;ultra-wide angle prime lens for stills and movies. An advanced optical design that includes two AA (advanced aspherical) elements for incredible corner-to-corner high-resolution; along with beautiful bokeh. Two XD Linear Motors deliver fast; precise; quiet AF and tracking in a compact-sized and lightweight Sony G lens body. Internal focusing ensures that focus breathing is effectively minimised. Wobbling is incorporated for smooth; fast and continuous AF performance for movie shooting.

Introducing the Sony Alpha 6700, providing next generation creativity on the go. With its exceptional image quality powered by the new backside illuminated 26MP sensor and AI-driven autofocus for precise subject recognition and tracking, capturing the perfect shot has never been easier. Whether you're a nature enthusiast or a traveler, the Sony Alpha 6700 combines a lightweight and compact sturdy design with intuitive operations, allowing you to focus on your creative vision. And for those who love shooting both photos and videos, the Sony Alpha 6700 includes the best video features inherited from our professional cameras, ensuring a true 4K recording experience even in the most demanding situations. With a wide range of Sony Native lenses and seamless connectivity options, this camera is ready to unleash your creative power.

"Introducing the Sony Alpha 6700, providing next generation creativity on the go. With its exceptional image quality powered by the new backside illuminated 26MP sensor and AI-driven autofocus for precise subject recognition and tracking, capturing the perfect shot has never been easier. Whether you're a nature enthusiast or a traveler, the Sony Alpha 6700 combines a lightweight and compact sturdy design with intuitive operations, allowing you to focus on your creative vision. And for those who love shooting both photos and videos, the Sony Alpha 6700 includes the best video features inherited from our professional cameras, ensuring a true 4K recording experience even in the most demanding situations. With a wide range of Sony Native lenses and seamless connectivity options, this camera is ready to unleash your creative power."

New FE 28-70mm F3.5-5.6 OSS II from Sony: a compact full-frame zoom lens perfect for landscapes, portraits, snapshots and more.

Product Description The new 50mm F1.8 fixed focal length from Sony is extremely compact, lightweight and cost-effective. The ideal choice for those who want to enjoy the benefits of a lens with a large aperture and fixed focal length. Shooting a video with interchangeable lens cameras and compact cameras is becoming increasingly popular. These cameras are great for capturing short movie clips, but aren't designed to replace the uninterrupted video capture capability of camcorders. All manufacturers in the industry have defined a limit of up to 29 minutes, 50 seconds for continuous video recording with these cameras. However, this limit can often be much shorter depending on the camera. Sony cameras with interchangeable lenses have a maximum of 29 minutes and 50 seconds for continuous video recording. This period is affected by the following factors. Ambient temperature, The number of clips recorded at the same time, The time that the camera is allowed to cool down between clips. When you use the camera to shoot long video clips or to capture many series of still images, the temperature inside the camera increases. If the temperature gets too high, a warning icon may appear and the camera will shut down to protect the circuit. This is not a mistake and the camera simply needs to be turned off for a few minutes to allow it to cool down. Legal Disclaimer USA MODEL SERIAL #2822418 FULL 14 DAY SATISFACTION GUARANTEE AND 90 DAY PARTS AND LABOR WARRANTY Box Contains Hood (ALC-SH146), Lens front cap (ALC-F49S), Lens rear cap (ALC-R1EM)

The ZV-E10 II features a 26-megapixel APS-C backlit Exmor R™ CMOS image sensor, a wide selection of interchangeable lenses, advanced sound, and features for content creators, like creative looks and cinematic Vlog tuning to enhance creative expression. Intuitive touch operation and flip-up variable angle LCD display with rotating user interface make shooting both horizontal and vertical easy.

Product Description Sony’s first 16-55 mm (24-82.5 mm full-frame equiv.) APS-C zoom with a constant F2.8 aperture is remarkably compact while offering performance befitting the G lens series. A new optical design delivers excellent corner-to-corner resolution, and beautiful bokeh is available when needed. It is compact, lightweight, and ideal for a wide range of subjects. Sony’s original Nano AR coating adds superior resistance to flare and ghosting for crisp contrast. Precise spherical aberration control and a 9-blade Circular aperture contribute to smooth bokeh. This fine lens is ideal for everything from portraits to everyday snapshots, combining with compact E-mount bodies to form a highly mobile, manageable system for a wide range of photographic applications. Box Contains SEL1655G, Hood (model): ALC-SH161, lens front cap: ALC-F67S, lens rear cap: ALC-R1EM, soft case

Sony SEL55210 e-mount APS-C 55-210 mm F4.5-6.3, telephoto zoom lens - black.

The Sony RX100 VII adds powerful new focusing and burst shooting capabilities to the wide zoom range and exceptional image quality of the RX100 series. A new mic input, 4K HDR (HLG) video, and tilting touch screen make it an equally great choice for video work and vlogging.

Items have not yet been released. So information is still TBD. Sending NIS to create Asin's to go live at mfg's annoucment.

The Alpha 7 IV sets the new benchmark for today's full-frame stills and video cameras by delivering even more exceptional image quality, combining 33-megapixel high definition, low-light image quality, Pro video at 4K 60p, optimal handling, a new simpler and more logical menu, quick sharing capabilities. With premium real-time autofocus for both stills and video, the Alpha 7 IV brings the power of Sony technology within reach of imaging enthusiasts, creators and professionals alike, becoming the ideal full-frame mirrorless camera. Note: The video recording start/stop function is assigned to the MOVIE button in the default settings. Even without changing the shooting mode in step 1, you can start movie shooting from still image shooting mode by pressing the MOVIE button

Sony Sel1224G Fe 12-24Mm F4 G Ultra-Wide-Angle Zoom Lens. A Uniquely Designed Ultra-Wide-Angle Zoom Lens, The New Fe 12-24Mm F4 G Lens Produces Outstanding Image Quality In A Compact, Lightweight Design, Weighing Approximately 566G. Sony's Widest Full-Frame E-Mount Lens, It Offers A Dynamic Perspective For Landscape, Architecture And Interior Photography, And Is Well-Suited For Both Stills And Video Shooting. The Lens Features An Innovative Optical Design With Four Aspherical Elements That Ensure Excellent Corner To Corner Sharpness And Resolution. Additionally, The Lens Has Three Ed Glass Elements And One Super Ed Glass Element That Minimises Chromatic Aberration Throughout The Entire Image And Benefits From Sony's Original Nano Ar Coating. . The New Sel1224G Lens Includes A Ddssm (Direct Drive Super Sonic Wave Motor) For Fast, Quiet And Precise Af Performance, Plus A Customisable Focus Hold Button And Focus Mode Switch. It Is Also Dust And Moisture Resistant. For cleaning the lens, do not use an air duster. Doing so may damage the image sensor, or cause a malfunction.Do not touch the sensor's surface or blow on it too hard.Sony is not liable for any incidental or consequential damage due to mishandling at non-Sony service locations or otherwise. Cleaning cloth: This is used to wipe off the camera or lens. A cloth made of synthetic fibers, which can be washed and used over again, is recommended.

Sony FE 100-400mm F5-6-8 OSS Lens; Full Frame lens for Bird Watching; Bird; Safari; Nature; Animal; Sports; Travel; City & Aviation Photography

Bright, wide aperture lens with 50mm fixed focal length, ideal for portraits and general photography. F1.8 maximum aperture allows creation of smooth background de-focus effects (bokeh) - ideal for flattering your portrait subject.Designed For Handycam NEX-VG10, NEX-VG20, NEX-VG30, NEX-VG900; NXCAM NEX-EA50, NEX-FS100, NEX-FS700; α NEX 3A, 3D, 3K, 3NL, 3NY, 5A, 5D, 5H, 5K, 5N, 5ND, 5NK, 5NY, 5R, 5RK, 5RL, 5RY, 5T, 5TL, 5TY, 6, 6L, 6Y, 7, 7K, C3, C3A, C3D, C3K, F3, F3D, F3K, F3Y; α3000; α5000; α6000; α7; α7R. The default setting for the Zoom Setting is Optical zoom only. The default setting for Image is [Large]. To use the smart zoom change Image to [Medium] or [Small]. Zoom functions other than the optical zoom are not available when shooting in the following situations: Sweep Panorama, Smile/Face Detect. is set to Smile Shutter, Image Quality is set to RAW or RAW & JPEG, Image Record Setting is set to 120p 50M/100p 50M. You cannot use the Smart Zoom function with movies. When a power zoom lens is mounted, you cannot use Zoom under MENU. If you enlarge image past the optical zoom range, the product automatically switches to another Zoom function than the optical zoom. When you use a Zoom function other than the optical zoom, Metering Mode is fixed to Multi. When you use another zoom function than the optical zoom, the following functions are not available: Face Detection, Lock-on Auto Focus and Image Auto Object Framing.

Redefining a new standard of Full-Frame cameras, the Alpha 7 IV seamlessly merges outstanding 33MP image quality, 4K 60p video recording, refined handling and fast sharing abilities making it the perfect hybrid camera. With top of the line Real-time autofocus in photo and video, the Alpha 7 IV gives the power of Sony’s best technology into the hands of creators and professionals.

The Sony SEL35F18F lens is a fast, versatile prime for all occasions. Offering outstanding image quality even at its maximum F1. 8 aperture, this compact, lightweight 35mm prime lens for full-frame cameras is a versatile choice for everything from tabletop photography to the great outdoors. Fast, precise, quiet AF peration and reliabloe AF tracking make it suitable for shooting videos as well as stills.